Vicinity Software revamps logo and launches three new sub-brands catered to chemical manufacturing, food processors and breweries.
Feb. 11, 2019 / PRZen
/ MARIETTA, Ga. -- Vicinity Manufacturing has recently launched a new look, with updated branding, for the first time since the company was founded 18 years ago. The rebrand consists of new logos, updated messaging and branding that branches out into three vertical categories targeting chemical manufacturing, food processing and brewing. Vicinity Software is now represented by VicinityChem
, and VicinityBrew
each catering to a specific set of industries.
Vicinity Manufacturing was founded in 2001 brought Vicinity software to market to exclusively serve formula manufacturing industries. As the organization has grown, Vicinity software has made its way into a variety of niche markets throughout the batch manufacturing industries. The effort to rebrand was spawned by a need to speak to what makes different segments of formula manufacturers unique.
"For years Vicinity software has been solving common problems that large segments of batch manufacturers face. Through our experience and troubleshooting issues with clients, we've been able to develop key software features and expand functionality that addresses these business challenges. In tandem, our team has been able to fine-tune our consulting and implementation programs to understand the underlying issues, treating the source not the symptom of growth inhibitors for up and coming batch manufacturers. By identifying commonalities in chemical and food processing organizations, we can now package a solution catered specifically for them without the need for customizations."
Randy Smith, CEO & Co-Founder
VicinityFood encompasses food and ingredient processing companies as well as co-packing companies and more. VicinityChem is comprised of chemical manufacturers across the spectrum, such as paint and coatings, adhesives and resins, to cleaning and personal care products. VicinityBrew targets craft beverage producers with a large focus on beer but also includes distilled spirits and coffee.
"As our company has matured and our client base has grown, we've gotten deeper into each vertical segment - VicinityChem, VicinityFood, and VicinityBrew. The new branding enables us to deploy Vicinity software in a fast and intuitive manner. Beyond the software itself, the brands allow us to speak to what makes each vertical different, creating an easily identifiable user community and fostering collaboration."
Kaitlyn Archibald, Marketing Manager
At its core, Vicinity software is designed to help tighten inventory control, improve costing, incorporate quality data and streamline scheduling. Each vertical brand builds on this foundation to cater to the concerns of their industries. The VicinityFood brand expands our software to place emphasis on food safety through nutritional calculations, labeling and lot traceability. VicinityChem maintains a focus on compliance reporting and new formula development. VicinityBrew offers a flexible solution that can evolve as brews change, accommodate one-off production runs and grow with the business.
to learn more about how the Vicinity solution can solve the common and unique challenges of formula manufacturers.
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