Feb. 11, 2019 / PRZen
/ EL SEGUNDO, Calif. -- Maxx Marketing, Inc., a global leader in custom licensed consumer products for promotion and retail, has named George Funk as Vice President, Sales effective February 5, 2019. In his new role, George will be responsible for all direct and channel sales efforts throughout the Americas, with a focus on expanding sales of Maxx Marketing's Warner Bros and YuMe licensed toy lines.
George brings more than 20 years of experience in all facets of sales and sales management in the North American and international mass and specialty markets for toys, sporting goods, and other leisure-focused consumer products. He is known for his ability to build results-oriented sales teams that routinely exceed revenue expectations. George joins us from YULU International where he was most recently Director of Sales and Administration.
"George has a demonstrated ability to turn his deep knowledge of markets, products, customers and channel partners into actionable results," said Michael Kwan, CEO of Maxx Marketing. "We are confident his efforts will grow our sales in North America, working in collaboration with our internal and outside sales teams, and directly with our retail partners.
"Maxx has quickly become a leader in the licensed plush space within less than a year of operation by implementing an end-to-end global manufacturing and distribution platform, combined with fresh design innovation," said Funk. "I'm excited to join this outstanding team and take on the challenge of delivering comprehensive go-to-market strategies as they expand into new product categories and additional licensed properties.ABOUT MAXX
Maxx Marketing is a full-service, global licensing and merchandising solutions provider. As an industry leader with specialized skills in monetizing IP and extending entertainment properties through thoughtful, innovative and authentic products, Maxx delivers the highest value return for some of the world's most recognizable brands. In addition to its brand marketing agency DNA, Maxx has seven creative hubs, an R&D center, insights-led product development capabilities, and total supply chain infrastructure, enabling turnkey product solutions in over 100 markets worldwide. Learn more about Maxx Marketing at www.maxx-marketing.comABOUT YUME
YuMe is an award-winning brand whose highly stylized plush, and toy lines have gained substantial momentum in North America, Europe, and Asia. YuMe is set to take the market fully by storm with the recent launch of their complete line.
Follow the full story here: https://przen.com/pr/33286502